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the best website is useless if no one ever visits it. there are two possibilities how to generate traffic for your site: first: you can invest in a publicity campaign, making your URL known to your target audience ... or second: you manage to be found on the internet by people who are looking exactly what you are providing. that means that you have to build your site that people looking for certain keywords and combinations of these in search engines will come to your site. this is known as search engine optimization and means an analysis of your content and keywords relevant to your activities. after that you have to make sure your page lists on top of of others. if your page is further down than at the 30th place in a list of thousands of sites found for a certain search, there is an approximity of less than 0.3% that people will click on it. therefore your goal must be to be listed in the first results page of a search engine [top ten]. the order of returned search results is a product of the relevance of your used keywords and the page rank. the page rank is a number of 0-10 and results of an algorithm of how many sites link to yours weighted by their page rank. that means that you have to obtain as many links from well ranked sites as possible. networkartists.com can help you optimize your web site for search engines and obtain links to hundreds of other sites. |
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